Keep Working on Your Dreams: Fierce Kindness Update

Girl pretending to be a lion

Hello! So, I thought it was past time that I gave you a Fierce Kindness update 🙂

I am extremely grateful for your support and enthusiasm as I grow Fierce Kindness from scratch! And if you wondered how Fierce Kindness started, click here.

OK, so I have always been a “silver linings” gal. When something “bad” happens, I will always find the positive. Of course some things are so “bad” (usually health or loved one related) that the silver lining is only seen later – and often must be searched for. But for now, I’m talking about smaller “bad things”.

And. At the end of January this year, my wonderful (full-time) operations manager at The Coaching Tools Company, Mary, resigned. We are a tight team of 3 full-time people and 2 part-timers.

I was devastated and shocked. I had believed Mary enjoyed her job and enjoyed working with us, and that she was very happy.

And she was. Except that she wanted something we couldn’t provide – that big company experience and the opportunity to rise and rise and rise. Instead of being a big cog in a small wheel, she wanted the opportunity – and challenge – of being a small cog in a big wheel, and then learning how to become a bigger cog!

It was a double blow as we had become friends; I was going to miss working with her every day.

The day she resigned, both of us were in tears on and off the whole day (and into the weekend too!) I put this down to the fact that we cared for each other deeply.

Silver Linings…

Right away, there was my first silver lining: now we get to be “just friends”. We get to grow our friendship on a more even keel – without me tiptoeing around because (5 days out of 7) I was her “boss”.

Silver lining number 2: Because Mary was leaving, we focused on documenting our remaining business processes – and getting super clear on our priorities. This has also made it super easy for me to say “No” to requests I receive.

And so, to silver lining number 3.

Because we’ve hired someone part-time to “replace” Mary, I decided to use some of the money we’re saving to hire a copywriter – for Fierce Kindness!

NOTE: for us it’s all about finding the right person, and then being flexible to make the job fit them. So ta da: Michela!

Michela PhillipsA quick Michela introduction:

Michela Phillips is an ex-professional wake-boarder (which means she is way cooler than we are). She’s doing a fabulous job learning customer service for The Coaching Tools Company, and I’m hoping you’ll see more of her later this year helping me with social media for Fierce Kindness…

So back to silver lining number 3.

You may have noticed that I struggle to do “short”. That’s because (to me) everything is inter-linked and contextual. And I have so… many… ideas!

I kept beginning to write the copy for the Fierce Kindness Home Page – and before I knew it, I’d written “War and Peace” again! And each time, I was no nearer to having created an engaging “Home” page.

Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle. Christian D. Larson

Roll on Courtney Fanning (now that’s a name worthy of Gone With The Wind!) of Big Picture Branding. Courtney is a copywriter I found at the end of last year via a Google search for a homepage template. I downloaded the template and signed up for her newsletter.

Courtney FanningSo, a little while after Mary resigned, I had the idea of reaching out to Courtney about her “Copywriting” days. Would she help me get my “Home” and “About” pages finished?

We had a 30 minute call where I talked super-fast, gesticulated wildly and barraged her with my questions, ideas, issues and concerns. Well, when Courtney just took it all in her stride, I took a gamble and hired her for the full 2 weeks!

And I am overjoyed with the result and only wish I had got help sooner. Courtney really took me in hand. She used her professional knowledge and skills to package up my ideas into bite-sized chunks. And then we worked together to hone them, and I literally cannot wait to share!!!

Learning number 1:

  • Sometimes it takes someone looking from the outside in to prune all your ideas, so that what’s left can shine!

And soon I will make time (inbetween my full-time job at The Coaching Tools Company) to create the key pages for Fierce Kindness using the copy that Courtney and I co-created. And maybe a few other goodies…

So, here’s what else I learned:

  1. Boy are those silver linings a real thing, but you must procactively look for and grab the opportunities.
  2. Get help when you’re stuck or spinning your wheels. And don’t be afraid to pay for it – if you can.
  3. When things go “wrong”, do cry (powerful emotional release), but don’t panic *

* When Mary resigned my first thoughts were, “Oh no, disaster! It’ll take ages to find a replacement – and how could they ever be as good as Mary???” Well, Michela is a delight and a fast learner. My initial panic was rather unnecessary…

Taoist Teaching Story

So, if you don’t already know this teaching story about the farmer and his son – it’s a perfect fit for what happened here. A quick version:

  • An elderly farmer’s horse (needed to plow the fields) runs away.
    • The villagers say, “Oh, what bad luck!” and the farmer replies, “We’ll see.”
  • The farmer’s horse comes back with 3 wild horses in tow.
    • The villagers all say, “Oh, how fortunate!” and the farmer replies, “We’ll see.”
  • An elderly farmer’s son decides to train the wild horses and breaks his leg.
    • The villagers say sympathetically, “Oh, what terrible luck!” and the farmer replies, “We’ll see.”
  • Then the army comes through the village taking all the young men off to war, and the farmer’s son, with his broken leg, can’t go.
    • The villagers all say, “Oh, what great fortune!” and the farmer replies, “We’ll see…”

Stay focused on your goals…

You’ve done it before and you can do it now. See the positive possibilities. Redirect the substantial energy of your frustration and turn it into positive, effective, unstoppable determination. Ralph Marston

Since I launched Fierce Kindness in December 2019 (when it was simply a “sign up for the newsletter” page) I have dreamed of a writing a “home” and “about” page so that I can share Fierce Kindness with the world!

This single-minded focus (home and about page) kept me going in circles as I wrote and wrote and wrote. BUT then, when Mary resigned, I saw an opportunity to hire someone to help. And took it.

And once the home page is done, I plan to spread my wings!

Some quick thank-yous: I’m very grateful for the support of our team – hubbie Duncan (technical whizz), Natasha (graphic designer extraordinaire), Marcus (diligent and keen on social media) and Michela (enthusiastic customer service), as well as my awesome business coach Fiona Walsh and fabulous fellow “Masterminder” Lynda Monk. And finally Thank YOU for believing in me 🙂

Wrap-upFierce Kindness Logo

I’m sooooooo excited to grow Fierce Kindness.

And I hope you enjoyed this update; if you’re reading this, and you have your own plans, I want you to remember that (eventually) things work out. If you stay focused on what you want – and open to how those things might be accomplished.

I’m going to keep carving out time to share everything I’ve learned about confidence, kindness, determination, perseverance, courage – and more – with you.

And like I said before, who knows what we’ll all have achieved by the end of the year?

It’ll all work out in the end. And if it hasn’t worked out, it’s not the end. Sonny Kapoor in the movie, The Best Exotic Marigold Hotel.

I’ll leave you with 3 questions to ponder:

  1. What are you most passionate about? What are you unwilling to give up on?
  2. What is the number one most important thing you want to get done this year?
    • What have you done so far towards achieving it?
    • What else could you do?
    • Who else could help you?
  3. What opportunities can you imagine as you look for the silver linings underneath the difficulties and challenges in your life?

If you liked this, you may also like:

Change the world, start with you!


Image of Little girl roaring like a Lion by Impact Photography via Shutterstock


  1. Jeff Kincaid

    A fabulous reminder that staying focused, positive, and forward always seems to be 3 steps forward and 1 or 2 back to be where we want to be. Thanks for sharing.

    • Emma-Louise Elsey

      Dear Jeff, thank-YOU for your kind words and thoughts. I find when I share personal updates, I always wonder, is this helping? I hope so, and your words suggest, “Yes” keep going! Warmly, Emma

  2. Rose

    I have to say that you really are inspirational, reading your posts makes me feel energised, motivated and slightly in awe of your ability to produce such great material that is so relevant to all of our lives. Keep going, we will all benefit!

    • Emma-Louise Elsey

      Dear Rose, thank-you SO much for your lovely words AND for taking the time to comment. This is still all new, and your words really energise, motivate and inspire ME to keep going 🙂 Em xxx


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