Keep Working On Your Dreams: The Fierce Kindness Story!

Fierce Kindness shown my lioness and cub

Most people overestimate what they can do in one year and underestimate what they can do in ten years. Bill Gates

Do you have a big dream? Do you wonder if you’ll ever get there?

Because when the idea of Fierce Kindness began to take shape I had no idea how hard it would be to create the time for something which was so important to me!

In my mind, the dream of creating “Fierce Kindness” just flowed out of me and into the world…

But we all have busy everyday lives. Jobs, families, commitments. And then we have life challenges to overcome. It’s easy for our dreams to get lost or pushed aside.

Below I share the story of Fierce Kindness – to show that anything important takes time – and that perseverance pays off…

The Fierce Kindness Story

In 2009 I began to develop what, at the time, I called my “Kind, Wise Self” as a way to tackle my anxiety. But as I delved deeply into the roots of my anxiety, I found that a “Kind, Wise Self” didn’t go far enough. I came to realise my anxiety was caused by me – my own vicious inner critic – and the way I treated myself.

Then I was hit by a major health issue. My health had been steadily deteriorating for a few years – and with the help of my bullying inner critic – I had kept pushing myself harder. I ignored the signs. Must. Keep. Going.

Well. If you keep pushing yourself, eventually your self pushes back…

So, after an unplanned week long hospital stay with emergency surgery involving 3 different surgeons, I knew it was time for serious change.

I identified a missing element in my “Kind, Wise Self”. At first I thought this was courage. But I found that to shift deeply embedded neural pathways and patterns of self-bullying, courage was not enough.

It needed a small sideways step, a little extra something. And so courage shifted into fierceness – unshakeable courage with added passion!

Fierceness was the missing element needed to protect and stand up for my emerging self!

And so, sometime in late 2010, I began to develop a “Kind, Fierce Self”. No more overriding my feelings and needs. I learned to take care of my self. And sometimes I was fierce! My friends began to notice I was happier, more confident, less tense – and more content.

I was onto something!

Yet it was 3 years before I purchased the website URL “Fierce”.

I think with any big dream – there is always some serendipity – or luck. And this was no different.

In 2012 I had written an article: Develop Fierce Kindness – And Have A Devoted Friend For Life for my website Life Coach on the Go!

Then 3 years pass, and in July 2015, I posted this article on Facebook. And the lovely Wendy Koh commented to say that she loved the Fierce Kindness concept. In fact she seemed so excited about the idea that I looked (yet again!) to see if the domain Fierce was available. Magically, the domain was now available to buy – and I snapped it up!

A big thank-you to Wendy Koh 🙂

Natasha Kong

Natasha Kong

However. At this time, my main business The Coaching Tools Company was growing hugely and was just beginning to pay our bills (pretty important as we’d downsized and moved to a rural island!). I was still coaching, working on my website Life Coach on the Go! and a million other projects. The rest of 2015 and all of 2016 disappeared in a huge website overhaul and upgrade of The Coaching Tools Company.

Oh – and a family situation that involved my husband moving back to England for 18 months while I travelled back and forth.

So it was 2017 before I started looking at Fierce Kindness again. And then suddenly it was 2018! In early 2018 Natasha Kong, my wonderful and talented graphic designer, and I had the energy and time to begin thinking about Fierce Kindness.

Mary Turcott

Mary Turcott

Then in mid-2018, the fabulous Mary Turcott joined the team. The goal was for Mary to learn to run The Coaching Tools Company – and free me up for Fierce Kindness. We still had a lot of work to do, and the year disappeared in training and documenting business processes (ick!).

And so it was 2019(!) before Natasha and I had time to get really serious about Fierce Kindness. Finally, we came up with a design and brand we loved, and in December 2019, went live!

I started writing a weekly newsletter for Fierce Kindness in January 2020. And it was when things got really serious with COVID in March 2020 that I finally started the Fierce Kindness Blog to write articles, and do what I could to help!

So, it has been a really looooooong haul!

I share all this with you, to say, when you have a dream – stick at it! And get help if you need it…

It took 10 years of thinking – and 7 ½ years from writing my first article on the topic of Fierce Kindness – to launching the website.

But I never stopped thinking about it – or dreaming.

And. I have never been more content and at peace: I know I’m doing something (however small it might be at the moment) to make the world a better place.

I have huge plans for Fierce Kindness. Lots of free resources, online courses and much much more. I want it to be a movement, a practice, a tool. A sacred space to return to often. A community. And I just keep dreaming – and working. Slow and steady. I know I’ll get there. After all, if this is my legacy – and I think it might be, then there’s no rush.

Plus, ironically, I learned something else important: I need to be Fiercely Kind with myself WHILE I develop Fierce Kindness 😉

Curious to read the article where it all started? See Develop Fierce Kindness – And Have A Devoted Friend For Life! here >>

Some thanks before I wrap-up: I am very grateful for the support of our team – my husband Duncan (our technical whizz), Natasha and Mary, as well as my business coach Fiona Walsh and fellow “Masterminder” Lynda Monk. Thank-you!

Wrap-upFierce Kindness Logo

The most difficult thing is the decision to act; the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. Amelia Earhart

I hope you enjoyed this story. Because if you’re reading this, and if you’re determined, I want you to remember that you can do anything you want – eventually!

I’m going to keep carving out time to share everything I’ve learned about confidence, kindness, determination, perseverance, courage – and more – with you.

And who knows what we’ll all have achieved in another 10 years?

I’ll leave you with 3 questions to ponder:

  • Where do you need to persevere and keep going? For what/whom do you need to persevere? Where is perseverance the answer?
  • Where are you already courageous in your life? Where could you be more courageous in your life?
  • And lastly, where could you “up” your courage to kind fierceness (unshakeable courage with a pinch of passion!) to make a difference in your life?

Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle. Christian D. Larson

Change the world, start with you!

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Image of Lion and her cub by EDewulf via Shutterstock


  1. Christine Willard

    I love this! You inspire me to continue pursuing my dream for my coaching practice, and how I want to help others in my unique way. All this while juggling the many commitments we all have in busy lives. I appreciate your candidness and solid advice. Thank you:)

    • Emma-Louise Elsey

      Dear Christine, so lovely to hear from you! As a coach, your work itself is making a difference! We all have so much going on in our lives, and I really appreciate you taking the time to comment. Keep up all your good work, warmly, Emma-Louise

  2. Lynda

    Hi Emma, I really loved reading this overview of your path with Fierce Kindness. While I knew the pieces, more or less, somehow reading it in this overview really inspired me in a different way. As you know, as my mastermind buddy and friend, I too am on that long walk of perseverance, with my own fierce kindness engaged, towards the dream. Your perseverance, tenacity, intelligence, success and hard work are always an inspiration to me! You help me believe that I can make my next dreams come true. Congratulations on where you’re at now and on where you’re sure to be in 10 years and beyond!

    • Emma-Louise Elsey

      Dear Lynda, thank-you so much for your kind words – and ongoing support. I really appreicate you 🙂 Em x

  3. Alison

    A wonderful article Emma. I love your honesty and how you’re able to encourage others to become ‘fierce’. As always I’m inspired to take breath and to consider the three questions you pose.

    • Emma-Louise Elsey

      Dear Alison, thank-you so much for taking the time to comment <3 And I love that you feel inspired to answer the questions! It's so powerful to reflect and ponder and connect stories to our own lives. Em x

  4. Fiona

    Dear Emma,
    Thank you for an inspiring article. In these Covid times, Fierce Kindness is needed more than ever. As always, you light the path!

  5. Beata

    Inspirujący, wspaniały blog. Bardzo przydatne informacje , pomimo ,że uczę się angielskiego dużo rozumiem. Translator też mi w tym pomaga. Dziękuję , Pozdrawiam serdecznie

    • Emma-Louise Elsey

      Hi Beata, we translated your comment too! It says: Inspirational, great blog. Very useful information, even though I am learning English, I understand a lot. The translator helps me with that too. Thank you, kind regards

      So, you are most welcome! Thank-you for taking the time to comment 🙂
      Więc serdecznie zapraszamy! Dziękuję za poświęcenie czasu na komentarz 🙂

      Em x


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